Brand book · Version 1 · 9 October 2026

A daily measure of blue.

Nilas is a luxury spirulina drink. Every other spirulina brand sells the blue loudly, in cans, with a list of claims, for a few pounds a serve. Nilas does the opposite. It borrows from the best spas: stone colours, empty space, one light, and one colour shown once.

Nilas is a concept brand, made for Big Screen Hack. It is not a real product, and nothing is on sale. Every picture and film in this kit was made with AI as a concept visual.

The name

nilas, noun. The first thin sheet of ice that forms on a calm sea.

Dark, still, and fine enough to bend with the water. English took the word from Russian, and it is the standard term for this kind of ice.

• Write it Nilas in sentences and NILAS in the wordmark.
• Say it “nee-las”.
• Never “Nilas Blue”, “Nilas Water” or “Maison Nilas”.

What we stand for

Stillness. Everything is tested against it.

Voice

Write like a note left in a good hotel room.

• Short sentences. One thought each.
• Say what a thing is. Do not sell it.
• No exclamation marks, no superlatives, no wellness jargon: detox, superfood, boost, cleanse.
• No health claims of any kind. Describe the drink, the colour and the ritual, never what it does to the body.
• British spelling.

Right

• A daily measure of blue.
• Drink it sitting down. That is the whole instruction.
• Kept like a fragrance.

Wrong

• Supercharge your morning with nature's most powerful superfood!
• Packed with antioxidants to detox and energise.

Colour

One blue. Use it once in any view.

Night is the default ground, for screens. Limewash is for print, stationery and box inserts. The rest are materials: they describe the real things in a picture.

The blue is one italic word in a headline, one hover state, or the liquid in the bottle. If two things are blue, remove one.

• Night#0d1213The room the bottle sits in.
• Surface#1a2123Raised panels on Night.
• Line#374144Hairlines, 1px only.
• Limewash#e9e3d8Paper, boxes, text on Night.
• Ink soft#b9b1a2Body copy on Night.
• Brass#b99a52Small capital labels only.
• Travertine#d9cdb8Warm stone. Plinths, trays.
• Smoked oak#3a2a22Tabletops, box linings.
• Aged brass#a8873fFoil, tray edges. A material.
• Phycocyanin#6fcbd9The liquid. The only saturated colour in frame.
• Deep water#1f6f80The blue on light grounds.

Type

Kept like a fragrance.

Cormorant Garamond, light, for headlines and pull lines. One word in a headline may be italic, and that is the word that may be blue.

THE RITUAL

Jost, light, for the wordmark, labels and body copy. The wordmark is capitals with 0.42em letter spacing. Labels are small capitals in brass with 0.32em letter spacing.

Both are free to use, from Google Fonts. Keep body copy narrow, about 34rem, and leave more space than feels necessary.

The wordmark

NILAS in Jost Light, widely spaced. There is no symbol.

• Limewash on dark grounds. Night on light grounds. Blue for special use only, when it is the only blue thing in view.
• Keep clear space around it equal to the height of the letters. The files already include it.
• Do not tighten the spacing, set it in the serif, add a strapline inside it, or place it over a busy part of a picture.
• On packaging, blind embossing or aged brass foil rather than printed ink.

The bottle

Clear glass, a glass sphere, and no label.

A tall clear glass cylinder with flat shoulders, a short neck with a ground-glass collar, and a solid clear glass sphere for a stopper. Nothing is printed on it. The liquid is the label.

Use nilas-bottle-reference-sheet.jpg as the reference for your image and video tools, so the bottle stays the same from shot to shot. The files named “concept” are earlier mood frames and show other bottle shapes: use them for mood, not for the bottle.

Pictures and film

The liquid is the only blue thing in the picture.

• One light source. Deep shadow.
• Natural materials: honed stone, smoked oak, linen, brass, heavy paper.
• The bottle stands alone, like an object in a museum niche.
• No people, no hands, no fruit, no splashes.
• Film is slow and almost still: light breathing, pigment unfolding in water.

Layout

One image or one statement a screen.

• Square corners everywhere. Circles only for the embossed seal.
• Hairlines are 1px. No boxes, cards, shadows or gradients as decoration.

Made for the Nilas brand challenge at Big Screen Hack London 2026. Use these files for your Nilas entry and your portfolio, and nothing else. bigscreenhack.com