NILAS
A daily measure of blue.

A brand challenge at Big Screen Hack London 2026.
Nilas is a concept brand made for Big Screen Hack. It is not a real product.

THE BRAND
Nilas is a luxury spirulina drink. Every other spirulina brand sells the blue loudly, in cans, with a list of claims, for a few pounds a serve. Nilas does the opposite. It borrows from the best spas: stone colours, empty space, one light, and one colour shown once. It is kept in glass, served as a small daily ritual, and sold where it is quiet: spas, suites and members' houses.

THE NAME
nilas, noun. The first thin sheet of ice that forms on a calm sea. Dark, still, and fine enough to bend with the water. Say it "nee-las".

THE ASK
Make one launch film for Nilas, 20 to 60 seconds long. It should feel like the opposite of a drinks ad: quiet, slow and almost still. Horizontal (16:9) is the shape to make first. A short vertical cutdown is optional.

MUST APPEAR
- The bottle
- The NILAS wordmark, added in the edit from the supplied files
- The line: A daily measure of blue.

THE ONE IDEA
Stillness. Everything is tested against it.

THE LOOK
- One light source, and deep shadow.
- Natural materials: honed stone, smoked oak, linen, brass, heavy paper.
- The bottle stands alone, like an object in a museum niche.
- No people, no hands, no fruit, no splashes.
- The liquid is the only blue thing in the picture.
- Slow and almost still: light breathing, pigment unfolding in water.

THE BOTTLE (for prompts)
A tall slender clear glass cylinder bottle with straight sides and flat shoulders, a short neck with a frosted ground-glass collar, and a solid clear glass sphere stopper. No label, no text, no logo. Filled almost to the shoulder with a pale translucent cyan-turquoise liquid, colour #6fcbd9.

COLOURS
Night #0d1213 / Limewash #e9e3d8 / Travertine #d9cdb8 / Smoked oak #3a2a22 / Aged brass #a8873f / Phycocyanin (the liquid) #6fcbd9 / Deep water #1f6f80

TYPE
Cormorant Garamond Light for headlines. Jost Light for the wordmark, labels and body copy. Both are free on Google Fonts.

VOICE
Short, plain and calm. Write like a note left in a good hotel room. No exclamation marks, no superlatives, no wellness words (detox, superfood, boost, cleanse).
Right: "Drink it sitting down. That is the whole instruction." / "Kept like a fragrance."
Wrong: "Supercharge your morning with nature's most powerful superfood!"

WHAT YOU CAN SAY ABOUT IT
- Nilas is a spirulina drink.
- It is blue. The blue is phycocyanin, the pigment spirulina makes for itself.
- It comes in a glass bottle with a glass stopper.
- The name is the word for the first thin sheet of ice that forms on a calm sea.
Make no health claims of any kind.

PRIZE
There is no cash prize and no separate winner for this brief. You keep your film. Nilas sits inside The Big Sell, the OpenClips advertising track, which has its own prize and its own rules.

HOW TO ENTER
Submit at bigscreenhack.com/submit and tick Nilas. The full brief, the rules and the closing time are on the challenge page at bigscreenhack.com/challenges/nilas
