STORYMACHINE BRAND KIT
For The Launch, a Big Screen Hack London 2026 brand challenge.
The brief: bigscreenhack.com/challenges/the-launch

WHAT IS IN HERE
storymachine-logo.png               The logo, for light backgrounds. See-through background.
storymachine-logo-on-dark.png       The logo, for dark backgrounds. See-through background.
storymachine-mark.svg / .png        The mark alone, in StoryMachine blue.
storymachine-mark-on-dark.svg / .png  The mark alone, in light blue, for dark backgrounds.
storymachine-icon.svg               The mark on a square.
storymachine-link-preview.png       A title card: the logo and "Creative intelligence for video". 1200 x 630.
storymachine-paper-texture.png      The paper grain. A 256px tile that repeats.
storymachine-colours-and-fonts.png  One sheet with every colour code and both fonts.
newsreader-variable.woff2           The headline font, as a web font file.
dm-sans-variable.woff2              The font for everything else, as a web font file.

For editing software, install both fonts free from Google Fonts:
https://fonts.google.com/specimen/Newsreader
https://fonts.google.com/specimen/DM+Sans

THE LOGO
- Three stacked blue tiles with a white play symbol, then "StoryMachine" in DM Sans Bold.
- Use the files as they are. Do not redraw the mark.
- Keep its proportions. Do not recolour the tiles one by one, outline them or add effects.
- On dark backgrounds use the "on-dark" files. The play symbol is always white.
- On a busy picture, put the logo on a panel of Paper (#FAF7EE) first.
- Add the logo and any text in the edit, so nothing comes out garbled.

COLOURS
StoryMachine blue  #304580  The logo and the main colour. Buttons, labels and rules.
Ink                #15223F  Headlines and body text.
Cream              #F2ECDC  The page ground. Warm paper, never pure white.
Paper              #FAF7EE  Raised panels, and behind the logo on busy pictures.
Coral              #CF6452  The one accent. Small solid shapes only, never body text.
Night              #14213B  Deep navy for dark scenes, with white text.
Light blue         #5E75B9  The logo tiles on dark backgrounds.
Note yellow        #FFF3A8  The person's own idea: the sticky note on the canvas.
Mint               #DFF3E7  Pastel, light fills only.
Pink               #F7D9D2  Pastel, light fills only.
Lilac              #E9DCFB  Pastel, light fills only.
Coral on dark      #FF8D78  Small labels on Night.

Lots of cream and blue, with coral saved for one small thing per frame. No gradients as decoration.

FONTS
Newsreader, SemiBold: headlines. Set tight, letter spacing around -0.04em, line height just under 1.
DM Sans: everything else. Regular for body text, Bold for the name.
Labels: DM Sans SemiBold in capitals, spaced wide.

TEXTURE
StoryMachine's canvas is warm paper (#F6EFE0) with the paper texture over it and a grid of small blue dots,
0.5cm apart.

HOW STORYMACHINE WRITES
Do
- StoryMachine: one word, with a capital S and M.
- Talk to "you". The viewer is a director, not a prompter.
- Short sentences that say what happens. "You're the Director."
- StoryMachine's own words: canvas, card, direction, previs, make, credits.
- Calm and exact. Confidence comes from being specific.
- British spelling.
Avoid
- Story Machine, Storymachine or SM.
- AI-powered, magic, amazing, revolutionary, unleash.
- Exclamation marks and emoji in anything written as StoryMachine.