This page preserves the 2026 Brand Hack concept: brands and agencies paired with AI-native filmmakers to ship a cinematic brand film in 48 hours. It is retained as a product proposition, not presented as a currently open event.
Brand teams bring the brief. AI-native filmmakers bring the craft. Pairs work together over 48 hours to ship a cinematic brand film — not a 15-second hero cut, an actual short. Screening and distribution are scoped for each commissioned programme.
Headline partners from the Cannes 2026 programme get first refusal on Brand Hack pairings — a way to put your tools directly in front of the agencies and brands you want in your funnel.
One live theme, 48 hours on the clock. Submissions are story-driven, cinematic and brand-integrated. Categories, screening rights and distribution are agreed before each commissioned programme begins.
The two-track format stays the same: brand teams who want to ship a tool alongside the film can do that on the Builder track in parallel — same room, same theme, paired with engineers from our partner labs.