← Public Choice: Best Advert


Big Screen Hack London 2026 · Public Choice: Best Advert
DUNK — A Proper Dunking - Black Friday Campaign 2026
An advert by Christian. Luoma
★ Winner, DunkFinalist
An absurdist, retro-inspired luxury commercial in which an elaborate Venetian dunking ritual proves there's a much easier way to get wet.
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Why it matters
The Public Choice Award for Best Advert is the public's own award, separate from the judges'. The advert with the most votes when voting closes at midnight on Friday 30 October wins it, with its own laurel.
