← Public Choice: Best Advert

Big Screen Hack London 2026 · Public Choice: Best Advert

I Found Out He Cheated: The First 72 Hours

An advert by Dorinda Baffour Awuah

A music-video-style short film ad for "I Found Out He Cheated", a private guide from Love and Wahala that helps women get calm and clear in the first 72 hours after discovering a partner's cheating.

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Why it matters

The Public Choice Award for Best Advert is the public's own award, separate from the judges'. The advert with the most votes when voting closes at midnight on Friday 30 October wins it, with its own laurel.

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