← Public Choice: Best Advert
Big Screen Hack London 2026 · Public Choice: Best Advert
SUCRE DORÉ
An advert by Peace Fagbemi
Christmas is a season of beautiful colours, love and gifts. I asked: what if it all went colourless? That's where Sucre Doré, a spec ad enters the frame. One gift, one spray, and colour rushing back to a whole city. It suggests a fragrance isn't just worn, it transforms the world around you.
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Voting has closedWhy it matters
The Public Choice Award for Best Advert is the public's own award, separate from the judges'. The advert with the most votes when voting closes at midnight on Friday 30 October wins it, with its own laurel.