← Public Choice: Best Advert
Big Screen Hack London 2026 · Public Choice: Best Advert
The Plant Answers Back
An advert by papa
The Dragons' Den doubts answer back — the plants reply on screen, through SmartyPlants app alerts, live sensor data, and their own reviews.
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Why it matters
The Public Choice Award for Best Advert is the public's own award, separate from the judges'. The advert with the most votes when voting closes at midnight on Friday 30 October wins it, with its own laurel.
