← Public Choice: Best Advert

Big Screen Hack London 2026 · Public Choice: Best Advert

The selfie cream

An advert by Nas Syed

A heartwarming Christmas story about a mother who always hides from the camera, until a thoughtful gift from her little boy helps her rediscover the confidence to be seen

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Poster for The selfie cream

Why it matters

The Public Choice Award for Best Advert is the public's own award, separate from the judges'. The advert with the most votes when voting closes at midnight on Friday 30 October wins it, with its own laurel.

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