SmartyPlants

The rules

The small print, in full.

For this challenge

• Make an ad for SmartyPlants from the brief on this page. A vertical 9:16 version is required.
• Use any tools you like. By entering, you confirm you've kept to the terms of every tool you used, and that those terms allow commercial use of your ad and the transfer or licence described on this page.
• The ad must be your own work. Apart from the material SmartyPlants supply for this challenge, it can't contain music, footage, a real person's likeness or another brand that you don't have permission to use.
• SmartyPlants' name, logo, footage and other brand material stay theirs. You can use them to make your entry and to show it in your portfolio, and for nothing else.
• Keep SmartyPlants' material out of any workflow or template you share publicly.
• Our judges score every entry and send SmartyPlants their top five. SmartyPlants choose the winner and the runner-up from those five.
• If you win, you transfer the rights you hold in your ad to SmartyPlants by signing a short transfer. They can use, edit and publish it anywhere, for any purpose, with no credit.
• If you're the runner-up, you give SmartyPlants a licence to use, edit and publish your ad anywhere, paid advertising included, for 12 months from premiere night, by signing a short licence. You keep ownership, and you don't license it to anyone else during that time.
• Prizes are paid once the transfer or licence is signed, within 30 days of premiere night. If a chosen entrant doesn't sign within seven days of being asked, SmartyPlants can choose another ad from the five.
• The winner and the runner-up send SmartyPlants a full-resolution master with no event, tool or sponsor credits, within seven days of signing.
• The winner and the runner-up keep the right to show their ad in their portfolio and showreel, on their own website and social channels and in awards entries, credited as their work, for good.
• Every other entry stays with the person who made it. SmartyPlants get no rights in it and need a separate agreement with you to use it. Because it is built on their brand, you can show it in your portfolio but can't sell or license it to anyone else.
• By entering, you give Big Screen Hack the right to screen your ad and use it to promote Big Screen Hack and Big Brand Hack, with credit to you and the tools you used.
• You're responsible for any tax on your prize.

For every track and challenge

• Entry is free.
• Enter on your own or as a team. You don't need a ready-made crew: you can find collaborators among the people taking part.
• Entries close at midday (UK time) on Sunday 11 October. Early submissions are guaranteed to be judged.
• Unless the brief says otherwise, you can make something new during hack week or enter work you've already made, as long as you hold the rights to it.
• Before any public screening, you tell us who owns the script, which AI models you used, any material shot with real people, permission for anyone's likeness, the music rights and any territory restrictions.
• Sponsors' challenges are judged separately from the independent main jury.
• Partner credits are one code per person for each partner, redeemed on the partner's own platform.
• The shortlist premieres on Friday 16 October at the IMAX.

The full rules for the event, including what you need to tell us about how your entry was made, are in the participant guide. Where this page and the guide differ on who owns an entry, this page applies to the SmartyPlants challenge.