These are starting points, not a checklist. Take one, combine a few, or bring something better. One clear idea told well beats five told thinly.
- 01Tell your friends
RecDek's own tag. Something like “Tell your friends, there's a new drive-in around town.” Word of mouth as the whole idea, for viewers and for filmmakers.
- 02Pull up
An invitation. Pull up a seat, pull up your film.
- 03Keep it
Filmmakers keep their film, their audience and their money.
- 04The whole map
Territories you have not sold are still yours, and can be switched on or off.
- 05Found, not fed
Films chosen by people, not by a feed.
- 06Good vibes
The feeling of a great night out, with no explainer needed.
- 07Tune in
The car radio, the dial, the crackle before the film starts. Tune in to something different.
- 08Seen it first
The pride of finding a film nobody else has heard of, and being the one who tells everyone.
- 09Double feature
One story from both sides of the screen, the maker and the person watching.
- 10Headlights on
Cars arriving and beams lighting up the screen, films switching on one by one.
- 11Honk if you love it
Applause, drive-in style. The audience reaction as the whole ad.
- 12Intermission
A pause from the endless scroll. A snack-bar break for your thumbs.
- 13Your name in lights
The filmmaker's name on the big screen. The credits are theirs.
- 14Receipts
A playful take on keeping the receipts: a ticket stub or a till roll that goes straight to the person who made the film.
- 15Same sky, every town
Films from everywhere under one big screen, with the map lighting up as they land.
- 16Endless summer
Golden hour that never ends, the feeling of the first night of a long holiday.
- 17Lost reel
A hidden gem found at the back of the lot, the film that fell through the cracks of the big platforms and gets its night.
- 18Bring a carload
The more the merrier. Everybody brings a friend, and the friend brings a friend.
